Don't write what sounds good. Write what's true. The messy, honest version is always more powerful.

Business name & year you started What were you doing before this business — and what was that like? Were you working for someone else? Struggling financially? Frustrated with how things were done? What was life actually like before you made the leap? What was the moment you said 'enough' — what pushed you to start? Was it one bad day? A customer who got ripped off? A boss who cut corners? What finally made you do it?

Even one real photo changes everything. Upload what you have — we'll place each one on the right slide.

📸 You before the business — the "before" photo Old job site, old uniform, early truck, or even just you before things took off. Goes on your origin slide to show where you started. 👷 You or your team doing the actual work On the job, hands dirty, equipment out. Not a posed headshot — real work happening. Goes on the "who we are" slide. 🏆 Your best finished result — after the job The cleanest, most impressive completed work you have. This is proof. Goes on your portfolio slide.

This is the most important part of your story. Don't skip past it. The struggle before is what makes everything after matter.

Business name & year you started What were you doing before this business? Job title, who you worked for, what your days looked like. Paint the picture of life before you took the leap. What was hard about that time? Financial stress? No respect? Watching customers get burned? What made that period genuinely difficult? What was the moment you decided to start? Was it one bad day? A customer situation? Something someone said? What was the actual turning point? What did the first 6 months actually look like? How did you start? One truck? Working out of your garage? Doing jobs on weekends? What was the grind really like early on?

Now we talk about how you operate — the things that separate you from everyone else.

What does your industry do wrong? The things competitors do that give your industry a bad name. Be specific — vague answers don't land. Your 3 core values (the non-negotiables) How do you communicate during a job? Specific updates, check-ins, response time, format. What does a customer actually experience? Your guarantee (plain English)

Real words from real customers. Paste them exactly as written — name included if you have it.

Best review you've received Second review (optional) Brand color

Each photo is placed on a specific slide. Read the description so you upload the right one for each spot.

📸 You or your life BEFORE the business Old work uniform, old employer's truck, a job site from before you started out on your own — anything that shows where you came from. Goes on your "before the business" origin slide. 👨‍👩‍👧 You or your family — the personal reason you did this A photo of you with your family, your kids, or just you in a real moment. This goes on the "why we started" slide — it puts a human face on the mission. 👷 You or your crew on an active job site Real work happening — hands dirty, equipment out, mid-job. Not a posed team photo. This goes on the "who is working in your home" slide and immediately builds trust. 🏆 Best finished work — your portfolio (up to 4) The most impressive completed jobs you have photos of. Clean, finished, professional results. These go on your proof/portfolio slide — the moment they see what you're capable of.

Business Name Tagline Primary Brand Color Accent Color

This is the soul of your story. The before is what makes the after mean something. Write like you're telling a friend — not pitching an investor.

What were you doing before this business? Job title, employer, what your day-to-day actually looked like. How long were you doing it? What was genuinely hard about that time? Money? Respect? Watching bad work go out the door? Family stress? Don't soften it — this is where people connect with you. What did people tell you when you said you were going to start this? Did they doubt you? Support you? What was the reaction when you told family, friends, or your boss? What was the exact moment you decided to go for it? One specific moment, situation, or conversation that pushed you over the edge. Be specific — a real moment, not a vague feeling.

The early days are where credibility is built. Don't skip past the scrappy beginning — that's the part people respect most.

Year started & how you launched What were the first 6-12 months actually like? Working nights and weekends? Doing jobs yourself? First hire? First big break? First time you almost quit? What did you sacrifice to build this? Sleep, money, time with family, comfort? What did building this actually cost you personally? Your community — where you live and work Town, neighborhood, local ties. How long have you been here? Any local connections, schools, events, organizations?

What does your industry do wrong? Specific things competitors do that you refuse to. This is your villain slide. Your 3 non-negotiable values How do you protect the customer's property? Tarps, booties, cleanup process, damage prevention — what specifically do you do that others skip? How do you communicate during a job? Your step-by-step process Your guarantee

Paste real reviews exactly as written. Name and location make them 10x more credible.

Review #1 — Your most powerful one Review #2 — A different type of customer or situation Review #3 — One that speaks to trust or reliability

Every photo below is assigned to a specific slide. Read each description carefully — the right photo in the right place makes all the difference.

📸 You before the business — old job, old uniform, early days A photo from before you started — working for someone else, old employer's truck, early job site. Shows where you came from. Goes on the "Before the Business" slide. 😤 The frustration — something that shows the problem you were solving Bad job site, shoddy work you witnessed, a dumpster left in someone's yard — something that visually shows WHY you started. Goes on the "Why We Started" slide. 👨‍👩‍👧 You and your family — the personal why A real, candid photo of you with your family, kids, or loved ones. Not professional — real. Goes on the "Why We Keep Going" slide. This is the emotional anchor. 🛻 Your first truck, equipment, or setup The humble beginning — first vehicle, first set of tools, working out of a garage. Shows the grind. Goes on the "Early Days" slide. 👷 Your crew doing real work — active job site Mid-job, hands dirty, equipment in use. Not posed. Shows the actual team working. Goes on the "Who Is In Your Home" trust slide. 🧹 Your cleanup or protection process in action Tarps laid out, booties on, a spotless job site after you've finished. Shows your standard visually. Goes on the "We Respect Your Space" slide. ⭐ A happy customer — ideally in front of the finished work A real customer smiling in front of the completed job. If you don't have this, a thank-you note or screenshot of a glowing review works. Goes on your proof/testimonial slide. 🏆 Portfolio — your best finished results (up to 6) The cleanest, most impressive completed jobs you have. Multiple photos = a grid layout on the portfolio slide. Upload your absolute best work.

Pre-loaded for your industry. Toggle what you're presenting today and add anything missing.